Here’s The New July/August 2026 “What The Heck Is It?” Game.
Do you know what it is?
To play, come up with the right answer, or for better odds of winning, make up a silly, or inventive answer that we find funny or clever that describes the gizmo shown. We give away up to 18 autographed copies of MAD Magazine. (Up to 6 for the correct answer, up to 12 for cute, silly answers.)
You’ll be playing for the October 2026 issue of MAD, produced by the tiny (it’s down to two people!) LA MAD staff. Remember cute or clever wrong answers have a better chance of winning! Please be sure to put ” WTHII” in the subject line of your email so we can pick it out quickly. The judges have very small attention spans, so make sure entries are no more than 25 words, and please, just one guess per entry. You must sign your entry with a nickname, screen name, fake name, or even real name, but sign it! If it’s not signed, it’s not eligible. Email your entry to gizwizbiz@gmail.com by midnight (EDT) August 31, 2026. By entering you agree this is a game for fun and laughs.
Winning answers are published on this website the 1st or 2nd of September 2026, so come back to see if you won. Because like MAD, we’re really low budget here, we can only mail winning copies to the United States. Please don’t answer on this website; it won’t count. Good Luck! Winners outside the US can have a now 40 year old Alfred E. Neuman photo autographed to them, scanned and emailed to them.
Again, sign your entry with something, or it won’t count.
Entries go to: gizwizbiz@gmail.com
Winners With The Correct Answer For the May/June 2026 WTHII? Game.
Surprise! For first time ever, that means in about 15 years of games, there were no winners with the correct answer!
Lots of people said they sort of remember seeing that gadget, but couldn’t remember what it was.
What is was, was the HEAVY DUTY DOOR STOPPER from Amazon! And it was a gadget on the show a little more than a year ago.
For last months WTHII game, I took dozens of photos of it, but no matter what angle I used, Google Photos kept identifing it as what it was, a door stop!
So finally I just stood it straight up, took a photo of it, and Google photos didn’t quite know what it was!
But no winners for this game doesn’t matter. To me, the fun of this game is having people be creative, coming up with weird, funny, and silly uses for the What The Heck Is It gadget. That’s why for this game, we picked extra entries as MAD Magazie winners!
Winners with Cute, Clever, ‘Could Be’ Answers
Because no one knew the actual correct answer, we picked some extra ‘cute, clever’ answers.
It is a replacement sun dial needle for in case your old needle breaks off. Bryon J. Hammer
Portable phone charger you wear it on your hat in a thunderstorm. Unfortunately, you only get to wear it once. Ian Winkler
snowshoe (without bindings) on a hang rack for a one-legged pirate. Gus
It looks like a Plumb Bob of some sort. — Pizzagew
Looks like a bud vase from Star Trek – Nancy S.
That’s the hour hand from a clock. Tick tock. Carole Marciano
Mr. Spock’s spiritual headdress that he wears while mind-melding with fellow Vulcans. Beckee
Jolly Green Giant’s designer, stainless steel, toothpick. Don
A piano Metronome. Mo (There were lots of Metronome answers, we picked one.)
It’s a single brass knuckle for when you only need one to do the job. MAD_Frank
It’s a multiuse poking device, use it for those annoying hard to open packages. Giz_1
Ski jumping practice ramp for ants competing in upcoming Winter Olympics. Fuelboat
“New and improved” SunDial watch that can be worn indoors. Guaranteed to be accurate twice a day. Stooge
It is C3PO’s Tie for formal dress occasions. Todd Glovka
Very highly engineered elevator button presser for use when your hands are full yet still have a free appendage. Daniel M
WINNERS Who live in the U.S.only, get issue #600, the August 2026 MAD issue! (Yes, the cover says JUNE at the top, but August 2026 at the bottom.) But that matter. It’s a landmark edition, #600!! And it turns out, I have something in 515 of those 600 issues, includidng lots of reprinted fan favorites.
MAD moved to LA in December 2017 but I’m continuing the WTHII game and sending out MAD magazines to winners since so many people say they love to play it. Winners of MAD magazine are for US addresses only. Postage to Canada is way too high! If you win and live in the US, email me your full name & address and put MAD WINNER in the subject so I can pick it out easily. I’ll autograph your MAD with your first name & my name unless you specify “Dick’s name only”. If you won this game more than once using different names, please just ask for one MAD magazine. If you live anywhere outside of the US email me with WINNER in the subject line and I’ll autograph an Alfred E. Neuman photo to you, scan it & email a high res image to you. You can print it out & no one should know the difference. (I’ve done it quite a few times already and people say the photo looks great.)
Email me at: gizwizbiz@gmail.com
Here’s The New May/June 2026 “What The Heck Is It?” Game.
Do you know what it is?
To play, come up with the right answer, or for better odds of winning, make up a silly, or inventive answer that we find funny or clever that describes the gizmo shown. We give away up to 18 autographed copies of MAD Magazine. (Up to 6 for the correct answer, up to 12 for cute, silly answers.)
You’ll be playing for the August 2026 issue of MAD,
produced by the tiny (it’s down to two people!) LA MAD staff. Remember cute or clever wrong answers have a better chance of winning! Please be sure to put ” WTHII” in the subject line of your email so we can pick it out quickly. The judges have very small attention spans, so make sure entries are no more than 25 words, and please, just one guess per entry. You must sign your entry with a nickname, screen name, fake name, or even real name, but sign it! If it’s not signed, it’s not eligible. Email your entry to gizwizbiz@gmail.com by midnight (EDT) April 30, 2026. By entering you agree this is a game for fun and laughs.
Winning answers are published on this website the 1st or 2nd of July 2026, so come back to see if you won. Because like MAD, we’re really low budget here, we can only mail winning copies to the United States. Please don’t answer on this website; it won’t count. Good Luck! Winners outside the US can have a now 40 year old Alfred E. Neuman photo autographed to them, scanned and emailed to them.
Again, sign your entry with something, or it won’t count.
Entries go to: gizwizbiz@gmail.com
Winners With The Correct Answer For the March/April 2026 WTHII? Game.
The gadget is the “See Eye to Eye” Device that goes over your webcam and uses a mirror so you appear to be looking directly at the person you’re talking to, instead of looking up a bit where you webcam most likely is located.
It was sold on Amazon and at BH Photo, but now comes up ‘no longer available’. 
The device was formally introduced on January 15, 2007, and showcased at the Macworld Expo that same week
A See Eye to Eye (which I recently used). Kevin Greenlee
It’s a thing for laptops so you can do teleprompting or look in their eyes on the webcam. firesurfer.
The ProPrompter See Eye 2 Eye. Rob Jones
See how to collect your prize at the bottom of the ‘Cute, Clever, Could Be’ panel below.
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