Do you know ‘what the heck it is’? To play, come up with the right answer, or make up a silly, or inventive answer that we find funny or clever that describes the gizmo shown. We give away up to 18 autographed copies of MAD Magazine. (Up to 6 for the correct answer, up to 12 for cute, silly answers.)

You’ll be playing for the February 2023 issue of MAD, produced by the new, tiny (it’s down to two people!) LA MAD staff. And Yes, I’m in it. Suzy Hutchinson, the art director, picks a new theme  for each issue and the February theme is SOUP TOO NUTS! I wrote several satires of TV cooking shows and I two of them are in that February 2023 issue. One of them is Yell’s Kitchen, a take-off of Gordon Ramsey’s Hell’s Kitchen, and Messy Chef Junior, a satire of Master Chef Junior.  Oh, and a full page color ad near the back of the magazine for the AS SEEN ON TV “Chef Widget!”

Remember cute or clever wrong answers can win too! Please be sure to put ” WTHII” in the subject line of your email so we can pick it out quickly. The judges have very small attention spans, so make sure entries are no more than 25 words, and please,  just one guess per entry. You must sign your entry with a nickname, screen name, fake name, or even real name, but sign it! If it’s not signed, it’s not eligible. Email your entry to gizwizbiz@gmail.com  by midnight (EST) Jan 1 2023. By entering you agree this is a game for fun and laughs. Winning answers are published on this website the 1st or 2nd of January, 2023, so come back to see if you won. Because like MAD, we’re really low budget here, we can only mail winning copies to United States & some Canada addresses. Please don’t answer on this website; it won’t count. Good Luck! Winners outside the US & Canada can have a now 40 year old Alfred E. Neuman photo autographed to them, scanned and emailed to them. Again, sign your entry with something or it won’t count.

Entries go to: gizwizbiz@gmail.com